The common perception of our youth is associated with words like aggression, chauvinism,masochism, street-smart boldness & cockiness.

These are the common and largely seen traits that define the pulse of the youth.

However, the philosophy of X-MEN is to appeal to the more intelligent, wise, goal-driven, compassionate, helpful and confident side of Generation Y as opposed to them being indolent, lazy, power-hungry and aggressive.

Each of our X-MEN are superheroes with special powers. Be it wit, humility, electrifying charm, presence of mind or an unbelievable talent – each of our X-MEN are proud to celebrate their X factor – that slight extraordinary edge that makes them different from others.

X-MEN believes that every man is extraordinary. Whether it is work commitment or grooming themselves, men prove to be passionate, focused and confident in any field. Ever ready to take up challenges in their lives.

Let’s embrace this unique X-Factor! Something that sets you apart from the crowd. Let’s celebrate the differentiators! To those heroes! To those X-traordinary men!

OUR BRANDS