TVC of JOY Honey & Almonds Body Lotion! (Hindi)
TVC of JOY Honey & Almonds Body Lotion! (Bengali)
Joy Revivify #BeautifulByNature
#BeautifulBynature Joy Lemon Face wash
X MEN Instant Fairness FaceCream- Ravindra Jadeja 40 sec TVC
Joy Honey and Almonds Body Lotion 20 sec Ad with Mouni Roy
Joy Honey and Almonds Body Lotion TVC 45 Secs 2018 Hindi
Asli Chehra – Joy Skin Fruits Face Wash
Joy – Beautiful by Nature (Honey & Almonds Body Lotion)
Joy – Beautiful By Nature (Honey & Almonds Body Lotion)
Digital Media Coming Soon...
The Revival Of The Personal Care Sector In 2021
We expect budget 2021 to improve overall consumer sentiment and spur consumption across target classes.
RSH Global to bring back BTL and on-ground engagements in its marketing mix
Poulomi Roy, CMO, RSH Global, says the brand will be back to its pre-Covid levels of marketing budget with significant focus on digital. The brand also plans to cross Rs 600-crore turnover by 2023 with strong focus on West Bengal and Maharashtra
RSH Global’s new range of products for acid attack survivors — a marketing gimmick or an important innovation?
We spoke to industry experts and the brand to find out the answer.
RSH Global eyes bigger personal care pie
Buoyed by increasing demand for quality personal care products, owners of brand Joy, RSH Global, has chalked out a multi-pronged strategy to increase turnover from the segment. The company hopes to gross Rs 1,000 crore turnover from the personal care business by 2022-23 compared to Rs 500 crore recorded in 2019-20.
‘Beautiful by Nature’: JOY questions stereotypes through its new ad campaign
People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty, while her smartness or confidence is not given a similar treatment. This has given rise to stereotypes that the physical beauty of a woman is inversely proportional to her intelligence.
Brand Joy's agenda is to be known to everyone: Poulomi Roy
MUMBAI: As a nation, we are growing, our disposable income is rising and the world is looking at us when it comes to pushing the global economy. From a layman's or a consumer’s perspective, when he rises up the ladder, the second thing after good food is to look and feel good. This is the belief that CMO of RSH Global, which owns Joy Personal Care, Poulomi Roy holds. For her the personal care market of India is a huge industry that offers a wide scope for a brand like hers to bloom.
Brand Equity: Joy ad shatters beauty stereotypes
Can an overweight comedian sell a beauty cream?
There was a time when excellence in every sphere of life, be it personal or professional, was achieved only if one was 'fair and lovely'... in Indian advertising, of course. But beauty and personal care brands, have for quite some time now, been trying to break such stereotypes, or should we say they have been compelled to do so because the consumer wants them to be real.